WHY WINNERS CHOOSE WINNER'S CHOICE?
All string makers use the same core materials. At Winner's Choice, we've always been focused on crafting the perfect string. Everytime. Our unique processes ensure that every strand of every string is pre-stretched. This ensures that Winner's Choice are ready for action the moment you install it. You'll only need a few break-in shots to settle your new strings and cables.
Remember, Winner’s don’t settle. Ask for Winner’s Choice at your local bow shop.
STRING PERFORMANCE GUARANTEE
We build a better bow string. We guarantee our strings against premature serving seperation, peep rotation, and string creep.
Zero Peep
Rotation
Winner's Choice has developed a unique string-making process. We build our strings with more pre-stretch than any any other process on the market. No creep. No peep rotation.
WEATHER LOCK
TECHNOLOGY
WeatherLock™ treatment on every string, minimizes string wear and fuzziness, and protects against heat and moisture. This is the ultimate treatment for your strings.
Ultimate
String Loop
Available in a variety of colors to match your custom strings. The Ultimate String Loop eliminates serving wear and string twist. Available in 1.8mm or 2.0mm diameters
HOW YOUR CUSTOM STRINGS ARE MADE
WINNER'S CHOICE STRINGS AND CABLES ARE DESIGNED BY YOU, AND MADE RIGHT HERE, IN THE U.S.A.

STEP 1:
DESIGN YOUR STRINGS
Use the Winner's Choice String Builder to create limitless custom string configurations and options that ship to your door faster than you thought possible.

STEP 2:
WE BUILD & SHIP
YOUR STRINGS
Constructed with the industry's best materials, Winner's Choice custom strings let you build a string that exceeds the demands of your bow's performance needs, with the colors, combos, and flare to match your personality.